greetings everyone this is Rob Sanders and today we're going to talk about what
is digital marketing so thanks for joining us here at simply learn and let's get started so today we're going to talk about why digital marketing is important in today's world we're also going to talk about what is digital marketing and they're the types of digital marketing
channels that are out there then we're going to talk about the customer lifecycle in digital marketing so what does it take to get somebody from point A to point Z through digital marketing and so those are the topics we're going to cover so hope you enjoy yourself while you're learning and let's get right to it so let's start talking about why digital marketing is important so let's start there on the Y so we're just a fly on the wall and we're in an office environment we're looking at two friends having a conversation about digital marketing so really if we're listening in everybody every marketer is using digital marketing for his or her business now digital marketing is become more popular than traditional marketing that's not a surprise so in response hey over the past few decades digital marketing has evolved at a rapid pace these days a lot of people spend most their time on the internet so what happens in the internet every 60 seconds well a lot happens every 60 seconds so according to social media today I mean there's a lot of snaps there's a lot of clicks there's a lot of text there's a lot of videos watched there's a lot of pictures being taken there's a lot of voice-activated activity going on a lot of tweets email swipes there's a lot going on here in 60 seconds so there's a lot of activity on the internet a lot and so the one gentleman says hey can you also mention a few differences between digital and traditional marketing systems and then the expert of course I can certainly clarify a few
differences between digital and traditional and so he goes on to say what the differences are between traditional and digital elements look at that okay so on traditional marketing we're talking about print radio billboard newspaper TV anything that's not on your mobile or laptop so we know what
traditional marketing reaches limited with digital marketing reaches maximum and what we mean by that is hey when you
